171. White-labeling in Agencies, with Tim Burke

Would a white-label partnership be beneficial to your agency?

In this episode of the Innovative Agency podcast, we are joined by the founder of Conduit Digital Media, Tim Burke. Tim helps successful agencies scale through white-label partnerships. During our conversation, he shares how white-label partnerships can help improve the performance and communication of your agency.

What you will learn in this episode:

• The signs that agency owners should look for when deciding if it’s the right time to form white-label relationships
• What an agency owner should expect from a white-label partnership
• How communication influences the performance of a white-label relationship
• Should white-label partners be client-facing for your agency
• What should agencies do to receive client data from white-label partners to prep for meetings
• Should agencies be transparent with clients about using a white-label partner

Bio

Tim Burke has run media sales organizations in television, cable, and radio. His last position before starting Traffic Builders/Conduit Digital was as the Director of Sales for Comcast in the New York DMA. Tim worked as a national advertising sales consultant for Jim Doyle & Associates during two different tours and started an advertising sales consultancy, Burke Advertising & Marketing.

Tim has consulted with media sales teams and local businesses in over 95 US markets and has industry insight that helps him to maximize the opportunity for his clients.

Conduit Digital Media is built on the experience of over thirty years in media management and the education that comes from working hands-on with literally thousands of businesses. Tim brings a client-first marketing mindset and old-school values like hard work and integrity to this new media company.

Resources:

• Website: conduitdigital.us/
• LinkedIn: linkedin.com/in/timburkesalesconsulting
• Twitter: https://twitter.com/MediaConsultUSA