How to find underserved markets, "word-of-mouth" as a success metric, and what makes a product valuable? w/ Rob Petrozzo CPO of Rally Ep 118

People don’t collect art; they collect the story.

People will spend $200,000 on a Pokemon card, and the team at Rally understands that.

On #wayofproduct this week, Rob Petrozzo, co-founder and Chief Product Officer at Rally, shares his journey of creating a groundbreaking platform like a collectibles stock market. Rally has become a hub for trading everything from dinosaur fossils and classic cars to modern NFTs and trading cards, fostering a community of shared interests and passion.

Here's what we're diving into:

⭐ The inception of Rally and how it evolved from a concept to a thriving community around unique and emotional collectibles.

⭐ Rob's personal journey and how his passion for tangible art and design influenced Rally's development.

⭐ The challenges and strategies in making high-value collectibles like classic cars and Warhol paintings accessible to more people.

⭐ Insights into the storytelling aspect of products, emphasizing that it's not just the item but its story that creates value and captivates people.

⭐ How Rally's approach differs from traditional financial platforms by focusing on user experience, akin to exploring a museum, rather than just transactions.

⭐ The importance of authentic marketing and design that resonates with consumers on an emotional level, especially in a world where traditional advertising methods are becoming less effective.

⭐ Rally's strategy to build a strong community by offering a platform that's as engaging and informative as it is transactional.

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Hi! I'm Caden Damiano, I'm an interaction designer, collaboration coach, and lifelong student of the craft of product development.

I believe that product development is a liberal art, meaning you must experience multiple disciplines and perspectives to know how to make something that customers tell their friends about.

In short, I believe great products have free word-of-mouth marketing.

Follow me here on LinkedIn for daily clips from my interviews with product professionals and insights on making great products.

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