Pratik Gupta is the Founding partner at Zoo media. At Zoo media, they have built, partnered and acquired some of the most distinct agencies; with differentiated purpose and hyper-specialized skills ; all with a unified purpose. Pratik started building Foxy Moron when he was 19 and has built it into India's largest digital agency network. In this episode he spoke about what mistake the conventional agencies made, how to attract and retain the best talent and the principles of starting an agency. 

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This episode is brought to you by Park Avenue, shop for their wrinkle free shirts here: https://www.myraymond.com/

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Connect with Pratik :
Linkedin: https://www.linkedin.com/in/guptapratik/
Twitter: https://twitter.com/pratikgupta

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Connect with Us: 
Linkedin: https://www.linkedin.com/company/startup-operator
​Twitter: https://twitter.com/OperatorStartup​​

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Topics:
00:00 Sneak Peak
01:12 Introduction
02:23 What is the secret to Foxymoron's longevity?
04:57 How did the Idea for Zoo Media evolve?
09:41 Building a moat in the Agency business
13:13 Choosing clients and doing work that inspires you
16:31 Scaling Creativity
19:34 Attracting and Retaining the best talent
24:01 Park Avenue wrinkle free shirts
24:25 The Innovators dilemma; build current v/s start new
28:58 Aligning different business entities to a common goal
31:38 What did conventional advertisers do wrong 
34:22 Evolution of Advertising over the past decade
37:58 Expanding to international markets
41:55 Zoo Media partnerships
45:24 Principles of starting an agency
47:15 Books and Podcast recommendations
49:13 Park Avenue Power Points

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