Build a Call Center that Turns Calls into Cash | Cory Minzyk

EPISODE 245: This week on The Wealthy Contractor, I sat down with Cory Minzyk, Call Center Director at All American Roofing & Remodeling. 

Cory is a powerhouse in the home improvement world; she’s helped build some of the most productive call centers in the country at companies like Window Nation and Thompson Creek.

In this episode, she reveals how to hire the right people, implement proven systems, and track the right metrics, which all play into building a call center that can catapult your business growth to an entirely new level. 

She and I also talk about what it really takes to turn your phones into a profit machine, and where most contractors are getting it wrong.

Listen in and learn how to:

• Influence the “domino effect” your call center has on the rest of your business
• Track KPIs that actually drive profit (not vanity metrics)
• Use your call center to support a diverse, successful mix of marketing sources
• Identify when you need to hire a call center manager (and what to look for)
• Use “active listening” to help your team set more appointments
• Set good issue rate goals for the different types of lead sources
• Hire, train, and compensate call center agents who consistently set quality appointments
• Ditch the “robotic scripts” and still control the conversation

You’ll even hear what happened when no one showed up to work one morning—and how Cory and her boss set leads themselves.

Cory’s strategy and systems are game-changers for any contractor who wants more control, more consistency, and more jobs!

Tune in now.

👉 Subscribe to hear more stories, strategies, and secrets that top contractors use to grow their home improvement businesses and enjoy more success, wealth, and freedom.

Key Takeaways: 

Introduction (00:00)

Meet Cory (01:22)

What a call center actually does (16:48)

What a small company needs to have a successful call center (22:07)

Is scripting important? (25:30)

How your call center grows with your business (33:20)

What’s a good call center agent? (38:03)

Call center KPIs (44:24)

Additional Resources:

⚡ Learn more about Discovery Day at The Wealthy Contractor Success Society: https://TheEntryDoor.info/ 

⚡ Learn more about The Profit Masters: https://www.TheProfitMasters.com/

⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).

⚡ Follow us on social media:

Facebook: https://www.facebook.com/TheWealthyContractor

Instagram: https://www.instagram.com/TheWealthyContractor/

LinkedIn: https://www.linkedin.com/company/TheWealthyContractor/