Rev-n-u Unplugged

Great CRO's Are Doing This

Nov 19, 2025
Explore CRO best practices that can transform your leadership! Discover why it's crucial for great CROs to proactively engage operating partners and independent board members between meetings. Learn the importance of communicating issues early during transitions—because waiting only makes things worse. Plus, hear a call to action on seeking advice and stakeholder input to navigate challenges effectively. Tune in for insights that can elevate your approach to change management!
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INSIGHT

Manage Board Relationships Proactively

  • Great CROs actively manage operating partners and independent board members for ongoing guidance.
  • They seek advice continuously rather than waiting to present polished results.
ADVICE

Share Bad News Early

  • Communicate bad results early and often instead of hiding them.
  • Solicit board members' advice between meetings to get their fingerprints on the problem.
ADVICE

Get Board Buy-In Early

  • Solicit fingerprints on the problem by asking for input and counsel from board members.
  • Use their early feedback to shape strategy and reduce surprises later.
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