AI-Driven Marketer: Master Practical AI Marketing Skills

The State of AI Marketing in 2025 - What's Helpful (& What's Hype)

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Oct 17, 2025
Dive into the transformative world of AI marketing as Dan Sanchez discusses the 2025 State of AI Marketing report. Discover how 60% of marketers are harnessing daily AI tools to create engaging content across platforms. Explore the latest updates on ChatGPT, including its new Agent Builder and Apps features, enhancing e-commerce experiences. Learn practical insights like using AI for everyday tasks, from designing t-shirts to planning Disney vacations. Get ready for a future where AI isn't just hype, but a necessary marketing ally!
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INSIGHT

Daily AI Use Has Exploded

  • 60% of marketers now use AI daily, up from 37% last year.
  • This jump shows AI adoption in marketing has crossed the chasm and is rapidly becoming standard.
INSIGHT

Video Is Behind But Set To Surge

  • Marketers mainly enhance written content (90%) and images (50%), while video lags at 22%.
  • Dan predicts video use will surge to ~50% within a year as creative AI reaches production quality.
INSIGHT

Time Is A Perceived Barrier

  • The biggest barrier to adopting AI reported was 'not enough time.'
  • Dan argues this is often a prioritization issue because learning AI saves far more time later.
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