Nadia Barbosa from Tandem Experiences

Nadia Barbosa is the Co-Founder and CEO of Tandem Experiences.

Tandem Experiences is a woman-led, purpose-oriented company making date night easy. They bundle the best local events with great food and activities so that couples can focus on spending quality time together, instead of sweating the details.

Takeaways

Tandem Experiences aims to solve the problem of fragmented planning and lack of support for couples in finding and evaluating experiences.

User feedback and engagement are crucial for improving the platform and providing value to users.

Organic growth through social media and partnerships with community organizations can help amplify the reach of Tandem Experiences.

The company focuses on unique local experiences and aims to support small to medium-sized businesses in the food, beverage, and arts industries.

Nadia emphasizes the importance of a supportive community, continuous learning, and celebrating both small and big accomplishments as a founder. Tandem is a platform that connects people through shared experiences in their city.

The app provides recommendations for activities and events, allowing users to discover new things to do.

Tandem helps people form impactful memories and reconnect with friends and loved ones.

Chapters

00:00 Background and Motivation for her MBA

02:01 Connecting with Co-Founder and Pivoting the Idea

03:05 Genesis of the Idea: Personal Experience with Dating Apps

05:31 Focus on Nurturing Relationships

08:04 The Fragmented Nature of Planning Experiences

10:12 Balancing Unique and Recurring Experiences

12:28 Measuring Success: User Satisfaction and Growth

16:14 Collecting and Prioritizing User Feedback

17:45 Organic Growth and Social Media Strategy

20:04 Expansion Strategy to Other Cities

22:12 Different User Groups and Tailoring Experiences

24:08 Partnership Strategy and Value for Partners

26:25 Balancing Efficiency and Quality with Technology

28:31 Support System and Learning from Other Founders

31:09 Product Development and Lean Approach

32:57 Gathering Feedback and Improving Recommendations

35:05 Engaging Users and Driving Engagement

37:02 Viral Growth and Referral Strategy

39:51 AI and the Flywheel Effect

42:03 Favorite Business Books and Continuous Learning

43:40 Excitement for the Future and Growth Opportunities

45:48 Pitching Advice and Celebrating Accomplishments

47:03 Dealing with Hard Times and Having a Supportive Community

49:10 Societal Impact and Mission of Tandem Experiences

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