Digital Innovations in Oil and Gas with Geoffrey Cann Transforming Petrochemicals
The petrochemical industry has traditionally been slow to adopt new technologies, often hindered by legacy systems, risk-averse cultures, and scattered data. However, as global competition and sustainability pressures mount, companies like Nova Chemicals are turning to digital transformation to drive operational efficiency and sustainability.
Nova Chemicals recognized the untapped potential in its decades of operational data and began its digital journey with a bold vision. By leveraging advanced tools, such as AI-driven predictive maintenance, the company has revolutionized its approach to reliability, maintenance, and operational performance.
NovaChem’s strategy involved carefully piloting digital solutions on redundant equipment to mitigate risks and build confidence, leading to transformative value—four times the initially estimated impact.
In this episode, I speak with Ahmed Musa, Digital Transformation Leader at Nova Chemicals, who shares insights into how the company has structured its digital initiatives through its Digital Factory and corporate priorities. From overcoming challenges with legacy data systems to fostering a culture of innovation through “Nova Nature,” Ahmed reveals the actionable strategies and lessons learned on NovaChem’s digital journey. What impressed me the most was how digital tools not only reduce costs and emissions but also empower employees, enriching their roles with data-driven insights.
About Ahmed Musa
Ahmed Musa is an experienced Digital Transformation Leader with a deep background in chemical engineering. He holds a PhD in Chemical Engineering and has extensive practical experience in reliability, maintenance, and turnaround management. Since joining Nova Chemicals in 2014, Ahmed has been highly involved in the company’s digital transformation initiatives, focusing on leveraging AI, data contextualization, and advanced analytics to enhance plant reliability and operational efficiency.
Contacting the Guest
📎 Ahmed Musa’s LinkedIn: Ahmed Musa’s LinkedIn Profile
🌐 Nova Chemicals Website: https://www.novachem.com
Additional Resources You Might Value
🎥 Explore My Digital Studio: https://geoffreycann.com/mystudio/
🎓 One-Day Digital Strategy Training: https://www.udemy.com/course/digital-oil-and-gas/?referralCode=0161D4D49AB75735A185
📝 Blog Series on Digital Oil and Gas: https://digitaloilgas.substack.com
🎙 Podcast Episodes Archive: https://geoffreycann.com/broadcast/
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Disclaimer
⚠️ The views expressed in this podcast are my own and do not constitute professional advice.