Rethinking the Way, When, and Why We Work - E59

The future of work isn't just about where we work, but how and why. Rei talks with Rishad Tobaccowala, a visionary in creative business strategy, to dissect the evolving landscape of work amid societal and technological upheavals. As the pandemic and AI innovations reshape global work dynamics, Rishad shares his unique insights on how both companies and leaders can adapt to these changes effectively. 

Throughout the discussion, Rishad highlights five critical shifts reshaping the workplace: societal, technological, market, office, and mindset shifts. With clear, actionable strategies, Rishad delves into the implications of these shifts.

Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators. 

Rishad is the author of “Restoring the Soul of Business: Staying Human in The Age of Data” which helps people think, feel, and see differently about how to grow their companies, their teams and themselves to remain relevant in transformational time and the upcoming “Re-Thinking Work”  to be published globally by HarperCollins in February 2025 which helps people thrive amidst the seismic changes that will occur at work due a combination of changing demographics, new mindsets, the rise of distributed work, and the spread of AI. 

Rishad Tobaccowala remains a Senior Advisor to the Publicis Groupe where he has spent his entire 37 career, most recently serving as the Chief Growth Officer and Chief Strategist of the 106,000 person firm.

Timestamps:

• 0:03 Exploring Seismic Changes in Work with Rishad Tobaccowala
• 4:04 The Future of Work: Societal Shifts and Technological Advances
• 8:04 Reinventing Work: The Rise of Small Companies and AI
• 12:24 The Rise of Fractionalized Employees in the Modern Workforce
• 13:54 The Rise of New Leadership and Workplace Dynamics
• 23:19 Five Shifts and Four Actions for Modern Business Success
• 24:36 Four Takeaways

Episode References:

• Rishad Tobaccowala | Website
• Rishad Tobaccowala | Substack
• Rishad Tobaccowala | LinkedIn
• Rei Inamoto | Instagram
• Rei Inamoto | X

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