
 Behind The Advisor
 Behind The Advisor Ep #404: Building a Purpose-Driven Practice in Three Months
 Jan 22, 2025 
 Rob Brown, founder of Truest Fan Coaching, specializes in helping RIA owners find purpose in their work. He discusses strategies for overcoming burnout and the critical risks of operating without a clear purpose. Rob emphasizes the importance of defining both personal and business aspirations, shares insights on effective time audits, and challenges the common belief that hiring is always the solution. His personalized coaching approach aims to cultivate a supportive environment that inspires financial advisors to articulate their dreams. 
 Chapters 
 Books 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7 
 Intro 
 00:00 • 2min 
 Finding Purpose in Financial Advising 
 01:34 • 11min 
 Dreams in Coaching: Individualized Pathways 
 12:06 • 7min 
 Defining Purpose in a Financial Practice 
 18:55 • 5min 
 Navigating Burnout in Professional Life 
 23:43 • 15min 
 The Power of Coaching for Advisors 
 38:44 • 9min 
 Embracing the Importance of Your Work in Financial Advising 
 47:37 • 2min 



