How To Deeply Connect With Customers with Shannon Howard

🫠 Brands repeatedly fail to listen to their customers.

🤔 Why? Because they are so focused on acquisition…

💔 …that they fail to nurture the community and fan the flames of fandom.

Here’s why that’s a problem: for most brands, their existing customers are responsible for the majority of their profits.

So if you take one thing from this: listen. Book some customer coffee breaks and listen.

That’s how Shannon Howard does it, customer relationships champion and Top 100 CMA. Shannon’s the Director of Customer and Content Marketing over at Intellum, who power customer education for brands like Meta, Google, and Reddit.

In the latest episode of Strategy Shorts, Shannon joins me to open up her playbook and it’s a goldmine.

We zero in on some of the simple weekly practices you can implement to hear directly from consumers and unpack the headlines from the Intellum framework - so you can use customer feedback to create marketing strategies that powerfully resonate.

We’re talking:

✅ The untapped power of the customer journey post-acquisition.

✅ The raw potential of collaboration and user-generated content.

✅ The simple stuff you can do to engage consumers today.

Here’s to progress 🚀

Follow Shannon on LinkedIn.

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#CustomerExperience #MarketingStrategies #CustomerEngagement #Strategy #Podcast #StrategyShorts