Inside Daari Mooch: From Beard Oil to a $3M Brand in Pakistan Ft. Ibrahim Shaukat | 487 | TBT

In this episode of Thought Behind Things, we sit with Ibrahim Shaukat, the founder, who turned Daari Mooch from a small beard-oil experiment into one of Pakistan’s most recognized grooming brands.

From building products in a market that didn’t exist, to opening their own salon, to navigating Pakistan’s unpredictable retail landscape, Ibrahim breaks down the real story behind Daari Mooch’s rise.

What We Discuss:

• How Daari Mooch began and what clicked with customers
• Pakistan’s shift from old-school barbers to modern salons
• Why salons rarely grow beyond one branch
• Daari Mooch’s approach to online vs offline expansion
• The opportunity in Tier-2 markets
• Ibrahim’s long-term take on Pakistan’s direction

A grounded, inside look at how a local brand can grow in Pakistan, and what it actually takes to survive, adapt, and scale here.

Socials:

TBT’s Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠

TBT’s TikTok:⁠⁠⁠⁠⁠ https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠

TBT Clips: ⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠

Ibrahim's LinkedIn:https://www.linkedin.com/in/ibrahimshaukat/

Endeavor's LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/company/endeavor-pakistan⁠⁠⁠⁠⁠

Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid