Join the hosts as they gear up for the Marketing Analytics Summit in Phoenix, reminiscing on past conference experiences and offering a promo code for listeners. Delve into engaging narratives about valuable insights gained, forming professional relationships, and fostering community within the analytics domain.
Marketing Analytics Summit (formerly eMetrics) is deeply rooted in the origins of 'The Analytics Power Hour' podcast, serving as a hub for professional growth and community building.
The hosts emphasize the importance of integrating behavioral and attitudinal data, reevaluating metrics, and fostering clarity in communication for effective measurement in the analytics field.
Deep dives
Discussion on Marketing Analytics Summit and Experiences Over the Years
The podcast hosts discuss their excitement about the upcoming Marketing Analytics Summit in Phoenix and encourage listeners to attend with a discount code. They reminisce about their past experiences at similar conferences, sharing stories from their early years in the analytics field. Each host recounts their first conference attendance, highlighting significant moments and key takeaways that shaped their professional growth.
Influential Insights from Conferences
The hosts recall impactful insights gained from previous conferences, such as integrating behavioral data with attitudinal data, rethinking data reporting methods for a common goal, and enhancing clarity in communication for effective measurement. They share specific examples like learning from Chauncey K Phillips about data connections and reevaluating metrics through real-world experiences shared by industry professionals like Carrie Wilkins.
Importance of Community and Connection in Analytics
The hosts emphasize the value of building professional relationships and forming a community within the analytics field through conference interactions. They highlight the emotional impact of finding shared struggles and supportive connections in the early stages of their careers, leading to a sense of belonging and motivation to continue in the field. The podcast concludes with an invitation for listeners to engage in the analytics community and hints at giveaways for those attending the live recording at the Marketing Analytics Summit.
Long-time listeners to this show know that its origin and inspiration was the lobby bar of analytics conferences—the place where analysts casually gather to unwind after a day of slides interspersed with between-session conversations initiated awkwardly and then ended abruptly when the next session begins. Of the many conferences where this occurs, Marketing Analytics Summit (née, eMetrics) is the one in which this show is most deeply rooted. And, we'll be recording an episode in front of a live audience with all of the North America-based co-hosts on Friday, June 7, 2024, in Phoenix, Arizona at the next one! To call that out, including announcing a promo code for any listeners interested in joining us for the event, Michael, Val, and Tim turned on the mics for a bonus episode with a little reminiscing about past experiences at the conference, including Val's mildly disturbing retention of dates and physical artifacts. Visit the show page for, well, not much more than you see here.
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