How to Save the World | The Psychology & Science of Environmental Behavior The 5 Levers of Human Motivation Ep80
5 snips
Jan 30, 2024 In this podcast, the host discusses the three common mistakes made when trying to motivate people to help the planet. Instead, she presents the five major levers of human motivation, including goals, rewards, social comparison, and human imitation. The power of social diffusion and group identity in motivating human behavior is explored, highlighting the importance of trust and commitment devices. The chapter also emphasizes the need for a detailed process for environmental behavior change, utilizing evidence-based techniques to tap into the human mind.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
The Five Levers of Human Motivation
03:05 • 4min
The Power of Social Diffusion and Group Identity in Motivating Human Behavior
07:17 • 3min
Building Trust Bonds and Motivating Behavior Change
10:18 • 5min
Applying a Detailed Process for Environmental Behavior Change
14:55 • 3min