Javaria Farooqui's "Romance Fandom in 21st Century Pakistan" offers a comprehensive analysis of English-speaking romance fandom in South Asia. The book employs a reader-centric model, treating romance readers as genre experts whose perspectives shape the understanding of the genre. Through focus group interviews and textual analysis, Farooqui explores how readers access books, their preferences, and the significance of detailed descriptions in historical romances. The study intersects literary studies, genre studies, and fan studies, examining the reception of Anglophone romance fiction within communities of color. The book contributes significantly to the understanding of romance readership and its cultural context.
Romance Fandom in 21st-Century Pakistan: Reading the Regency (Bloomsbury, 2024) offers the first major study of English-speaking romance fandom in South Asia, providing a new reader-centric model that engages with romance readers as genre experts.
Here, she investigates the popular Anglophone romance reading community in Pakistan and develops a model for analysing genre romance novels through the lens of the readers' perspective and preferences. Using focus-group interviews and close textual analysis, her book explores where and how readers access books of their choice, and explains why the detailed descriptions of dresses, food and spaces in historical romance novels of the Regency era exemplify good taste for this distinctive readership. Sitting at the intersection of literary studies, genre studies, and fan studies, this book considers the reception of Anglophone romance fiction by reading communities of colour.
About the author: Javaria Farooqui is Assistant Professor of English and Literary Studies at COMSATS University Islamabad, Lahore Campus, Pakistan. Dr. Farooqui’s research interests fall across multiple disciplines and topic areas in the humanities and social sciences, including fan studies, book history, women’s writing and histories, digital humanities, language acquisition, popular romance studies, and reader response studies. She has published research that explores the reception and materiality of texts, the ramifications of colonization and its aftermath on a nation’s literary culture, gender-based violence, and the problematic reception of Anglophone movies in Pakistan.
Priyam Sinha recently graduated with a PhD from the National University of Singapore and has been awarded the Alexander Von Humboldt Postdoctoral Fellowship, starting 2025. She has interdisciplinary academic interests that lie at the intersection of film studies, critical new media industry studies, disability studies, affect studies, gender studies, and cultural studies. She can be reached at https://twitter.com/PriyamSinha
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