Ever wondered how local businesses thrive in a world of big brands? The secret lies in community-driven marketing. In this episode of the Local Marketing Lab, Christin Marvin, a seasoned restaurant executive coach with nearly two decades of hospitality experience, shares invaluable insights on leveraging local connections for business growth. From fine dining to food halls, Christin unpacks strategies that turn community engagement into a powerful marketing tool.

Topics discussed in this episode:

1️⃣ Community partnerships for effective local marketing

2️⃣ Strategies for successful co-marketing

3️⃣ Aligning marketing content with the actual customer experience

4️⃣ Engaging customers at local events

5️⃣ Segmenting your audience for more targeted marketing

Resources

• Connect with Christin Marvin on LinkedIn.
• Check out Christin’s website to learn more about her solutions.
• Listen to an episode of the No Hesitations Restaurant Leadership Podcast.
• Listen to Eric Knott’s episode on the Local Marketing Lab podcast about being the mayor.

Other shout-outs

• Snooze AM Eatery
• Polidori Sausage
• First Watch
• Better Than Provisions
• Olivia (restaurant in Denver)
• Danny Meyer
• Golden Mill
• EatDenver