COR is an infrared spectrometer that measures your blood health and how the food you eat and the exercise that you engage in impacts it. The first product of its kind, COR was created by a former Apple Health exec who wanted to know: is my diet good for me?

Because everyone's response -- even to theoretically healthy foods -- is different. Even genetically identical twins don't have the same metabolic response to things, recent studies have shown.

So the idea with COR is that you analyze your blood at home via infrared spectrometry about 4 times over a 3-week period, and you get specific data and recommendations back about what's good -- and what's bad -- for your health.

The result, CEO Bob Messerschmidt says, is potentially the ability to have another 15 years of healthy, productive life.

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