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Round Table China
Spectacular cinematic start of 2024
Jan 4, 2024
Film enthusiasts Heyang, film critic Xingyu, and box office analyst Josh Cotterill explore the exceptional start of the 2024 movie season in China's New Year's Day holiday, discussing the impact of marketing, the success of the snowfall event, and the use of creative marketing techniques in movie promotion. They also delve into the role of marketing, word-of-mouth, and the internet in the movie industry.
26:30
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Quick takeaways
- China's New Year's Day holiday movie season shattered box office records, generating over 1.5 billion yuan in revenue.
- Creative marketing strategies and promotions are essential to attract moviegoers and generate interest in films during the competitive holiday season in China.
Deep dives
Record-breaking box office during China's New Year's Day holiday movie season
During China's New Year's Day holiday movie season, the box office shattered records, generating over 1.5 billion yuan in revenue. The top three highest-grossing movies were domestic romance films: Shining for One Thing, Johnny Keep Walking, and The Gold Finger. The success of the season can be attributed to the holiday period, when people have more time off and are willing to spend money on recreational activities like going to the cinema. However, there is also intense competition during this time, with an oversaturation of holiday and Christmas films.
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