Spectacular cinematic start of 2024

Film enthusiasts Heyang, film critic Xingyu, and box office analyst Josh Cotterill explore the exceptional start of the 2024 movie season in China's New Year's Day holiday, discussing the impact of marketing, the success of the snowfall event, and the use of creative marketing techniques in movie promotion. They also delve into the role of marketing, word-of-mouth, and the internet in the movie industry.