The business of magazines with Katarina Kroslakova

In this episode, I sit down with the editor & publisher of T Magazine and soon-to-be publisher of Cosmopolitan Australia Katarina Kroslakova. She shares her journey in the publishing industry and the challenges she faced. She discusses the process of starting her own magazine, the financial aspects of publishing, and the importance of having a strong team. Katarina also talks about the high standards she sets for her publications and the importance of attention to detail. She emphasises the need for constant learning and staying ahead of the curve in the industry. She shares her approach to curating content and pitching ideas, highlighting the importance of being unique and confident in your product.

We discuss the launch of Cosmo and the success they have seen with advertisers. She emphasises the importance of having a strong commercial team and the value they bring to a business. We talk about their unique, off-circuit approach to selecting cover stars for TMAG and the importance of being unpredictable and surprising. Of course, as a publisher, I asked her thoughts on Australian media, TikTok, and podcasting, and discussed the plans for T Magazine and Cosmo ahead of its launch in the coming months.

Visit T Magazine on social here.

Visit KK on social here.

Visit the upcoming socials of Cosmo Australia here.

Find Process the Podcast on Instagram here.

Find Process the Podcast on Tik Tok here.

Find your host Arielle on Instagram here.

Visit Cinema Thom here.

See you next Sunday!

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