The Goal Digger Podcast
865: Taming Shiny Object Syndrome: Focus, Structure, and Scaling Strategies for Entrepreneurs
Mar 31, 2025
Diana Toronto, a business and marketing coach specializing in helping ADHD entrepreneurs, joins the conversation to tackle the often-elusive focus of creative minds. They discuss overcoming shiny object syndrome by committing to single projects, the importance of progress over perfection, and streamlining business operations. Diana shares practical strategies for simplifying offerings and enhancing productivity while managing ADHD. This insightful dialogue emphasizes community connection and finding sustainable rhythms in entrepreneurship.
52:23
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Quick takeaways
- The podcast emphasizes the importance of creating structured workflows to enhance productivity and allow creativity to flourish in entrepreneurship.
- Jenna Kutcher advocates for prioritizing progress over perfection by breaking down larger projects and focusing on impactful efforts instead.
Deep dives
Commitment to Ideas and Systematizing Success
Jenna Kutcher emphasizes the power of commitment when pursuing new ideas, showcasing her journey from a corporate job to running a successful seven-figure online business. She advocates creating systems and processes to streamline operations, allowing entrepreneurs to reduce their workload while maintaining focus and creativity. By developing a rhythm and setting up structured workflows, individuals can see their projects through to completion without becoming overwhelmed. The discussion highlights that success comes from both the effort put in and the systems designed to support that effort, underscoring the importance of balance in entrepreneurship.
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