The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

865: Taming Shiny Object Syndrome: Focus, Structure, and Scaling Strategies for Entrepreneurs

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Mar 31, 2025

Diana Toronto, a business and marketing coach specializing in helping ADHD entrepreneurs, joins the conversation to tackle the often-elusive focus of creative minds. They discuss overcoming shiny object syndrome by committing to single projects, the importance of progress over perfection, and streamlining business operations. Diana shares practical strategies for simplifying offerings and enhancing productivity while managing ADHD. This insightful dialogue emphasizes community connection and finding sustainable rhythms in entrepreneurship.

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ADVICE

Progress Over Perfection

Prioritize progress over perfection to avoid getting stuck.
Focus on the impact of your work, rather than its perceived flaws.

ADVICE

Complete One Thing at a Time

Commit to completing projects before starting new ones to combat shiny object syndrome.
Create systems and processes to streamline your workflow and maintain focus.

ADVICE

Set End Dates

Set end dates for projects, especially if prone to shiny object syndrome.
This prevents feeling trapped and allows for easier exits if needed.

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One of the things I cherish most about The Goal Digger Podcast is the opportunity to connect with brilliant, passionate entrepreneurs who are chasing their dreams while navigating unique challenges.

In this episode, I had the pleasure of coaching Diana Toronto, a business and marketing coach who helps ADHD entrepreneurs scale their businesses. But like many creative entrepreneurs, Diana has been struggling with focus. With so many ideas and unfinished projects, she finds herself spinning her wheels instead of making the progress she desires.

Sound familiar? If you’ve ever felt pulled in a million directions, started new projects before finishing old ones, or struggled to narrow down your focus, this episode is for you. Together, Diana and I dive into how to stay committed, simplify your offers, and scale without feeling overwhelmed. Click play and let’s dive in!

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