Inside Life Time's Big Sugar Classic with Michelle Duffy

On this episode of the New American Town podcast, we're joined by Michelle Duffy, Senior Marketing Director at Life Time, who shares about Life Time's impressive ecosystem. 

Listen to the conversation on how The Big Sugar Classic came to be, the Life Time Grand Prix, and the world champions that are attracted to race Bentonville.

Whether you're a cycling enthusiast, a Bentonville resident, or a tourism professional, this episode offers invaluable insights into the intersection of sports, community, and economic development.

A New American Town is here to help you plan your trip to Bentonville, Arkansas. From guides, events, and restaurant highlights. Find all this and more at visitbentonville.com and subscribe to our newsletter. Follow us on Facebook, Instagram, TikTok, X, and LinkedIn.

You can listen to this podcast on Apple Podcasts, Overcast, Spotify, CastBox, Podcast Casts, Google Podcasts, iHeartRadio, and Podcast Addict.