How Julian Hearn Took Huel from Idea to Global Brand

In this bite-sized episode of Screw It Just DO It, I sit down with Julian Hearn, founder of Huel, to unpack the early days of building one of the UK’s fastest-growing food brands.

• How to systemise and scale from a solo startup
• Why obsessing over process is the key to future growth
• Building a culture-first team and hiring for values over skills
• Stepping away as CEO to let others lead
• Why location and work environment can be a competitive advantage

Julian didn’t just start Huel, he did everything himself. Branding, packaging, fulfilment, customer service, marketing. It was a one-man operation that exploded into a £40 million business in just four years.We dive into:Julian’s story proves that you don’t need a complicated business plan or a full founding team to get started. You need focus, fast feedback loops, and the grit to keep going when the work is heavy and unrewarded.If you're a founder stuck between startup chaos and scale-up complexity, this one's for you.

🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday - so makes sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.

🔥 Want to take things further? Join me in person this October at the Festival of Entrepreneurs on the 8–9th October at the NEC in Birmingham. The Festival of Entrepreneurs is where 5-10,000 ambitious founders come together to learn from the people who've actually done it. I'm giving my listeners free 2-day passes.

Real entrepreneurs, real stories, real strategies – exactly like what you're hearing right now, but live and in person. Go to www.festivalofentrepreneurs.co.uk and grab your free pass before they're gone.  https://eventdata.uk/Visitor/FestivalOfEntrepreneurs2025.aspx?TrackingCode=ACHISNALL

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