The Big Tech Show A rocky road to success in digital media
Jun 12, 2020
52:31
This week, Adrian is joined by a vastly experienced Irish media panel in the area of digital media and technology: co-founder of Kinzen and Storyful Mark Little, founder of Maximum Media Niall McGarry and co-founder and editor of The Currency, Ian Kehoe.
The panel dives deep into the problems and opportunities for media in a technology-dominated landscape.
In his first extensive public commentary since his company’s examinership, Niall McGarry also addresses the issue of the ‘click farm’ incident in 2017 that saw the publisher of Joe.ie and Her.ie lose a substantial amount of revenue from advertisers after an employee was found to have manipulated listenership figures on an AIB-sponsored podcast.
“It was so isolated, such a one-off and so unique to a publisher like us that I think a lot of people jumped on it and made it a much bigger story than it was,” he says.
“It gave a huge amount of traditional media organisations an opportunity to have a pop at us because we came out of nowhere. We didn't come from the Dublin media set. We had created something new.”
Mr McGarry says that he wants to “put the incident behind us and move on”, instead focusing on “some of the amazing work we've done”.
“I think our organisation has been incredibly impactful on things like the Eighth Amendment referendum and on marriage equality. We were the first brand to get out there and get
behind a yes campaign.”
Niall believes that the company is “too big to fail” and has “too important a role” in Ireland not to emerge from its current High Court examinership process.
The Big Tech Show is in association with Fidelity Investments.
The panel dives deep into the problems and opportunities for media in a technology-dominated landscape.
In his first extensive public commentary since his company’s examinership, Niall McGarry also addresses the issue of the ‘click farm’ incident in 2017 that saw the publisher of Joe.ie and Her.ie lose a substantial amount of revenue from advertisers after an employee was found to have manipulated listenership figures on an AIB-sponsored podcast.
“It was so isolated, such a one-off and so unique to a publisher like us that I think a lot of people jumped on it and made it a much bigger story than it was,” he says.
“It gave a huge amount of traditional media organisations an opportunity to have a pop at us because we came out of nowhere. We didn't come from the Dublin media set. We had created something new.”
Mr McGarry says that he wants to “put the incident behind us and move on”, instead focusing on “some of the amazing work we've done”.
“I think our organisation has been incredibly impactful on things like the Eighth Amendment referendum and on marriage equality. We were the first brand to get out there and get
behind a yes campaign.”
Niall believes that the company is “too big to fail” and has “too important a role” in Ireland not to emerge from its current High Court examinership process.
The Big Tech Show is in association with Fidelity Investments.
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