Lasting relationships start by adding value. On this episode, we are joined by Mike Small, CEO of Sitel, to discuss how to build meaningful executive relationships that can last. Part of his philosophy is to build rapport with customers by aligning with their mindset. This starts with knowing how to identify the right stakeholders and deeply understanding their business. Get this right and you will have the tools to grow with your customers and continue to drive value along the way. Tune in to learn how you can build more impactful relationships with your customers.

Key Takeaways:

6:02 - Listening and Understanding Your Customers

11:52 - Building Up Mentees to a Better Version Their Mentors

18:23 - Meaningful Exec and Customer Relationships

21:12 - Identifying Innovators and Disruptors to Build a Relationship With

25:12 - 3 Tips for Customer Engagement

27:21 - Data Breakout - Promoting Exec Relationships with Clients and Prospects

35:56 - Salespeople Get Told "No" Often

38:21 - This Week's Micro-Action

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Mike Small: https://www.linkedin.com/in/mikepsmall/