FEAR & GREED | Business News Q+A: Finding the opportunities in Black Friday's retail boom
Nov 22, 2025
Black Friday and Cyber Monday have outshone Boxing Day as the foremost retail events. The hosts share tips on smart shopping, such as researching big-ticket brands for rare discounts and planning gift purchases to avoid impulse buys. They emphasize using spreadsheets and watch lists to track desired items and price changes. Caution is advised against retailers' sale-stock tactics. The discussion also highlights stacking discounts with cashback platforms for maximum savings. Overall, it's a guide to navigating Black Friday wisely.
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Black Friday Is Now The Biggest Retail Event
- Black Friday and Cyber Monday have overtaken Boxing Day as the year's biggest retail event in Australia.
- If you need something, this period is often the best time to buy due to concentrated discounts.
Research Rarely-Discounted Brands
- Do research brands that rarely discount and target those during the sales for the biggest savings.
- Sean Aylmer recommends planning purchases like Dyson or Breville where discounts can be significant.
Predecided Gift Hunting Example
- Sean Aylmer uses Black Friday to buy a key Christmas gift he already decided on.
- He emphasizes doing the research and buying online to secure the desired item.