The Zero Proof: The Business of Going Alcohol-Free

How do you scale one of the fastest-growing beverage categories in retail? In this episode, host James Tenser sits down with Sean Goldsmith, Co-Founder & CEO of The Zero Proof, to unpack what’s fueling the explosive rise of the non-alcoholic (NA) movement — and how retailers can capitalize. They explore: - The cultural shift toward wellness, moderation, and premium adult experiences - How new NA spirits, wines, and cocktails drive incremental revenue, not substitution - The operational blueprint behind scaling NA from blog → retailer → portfolio brand builder Join the conversation with our global retail community at www.globalretailleaders.com