Marketing Powerups Eddie Shleyner's Copywriting Process for VeryGoodCopy (G2, Gong, Animalz)
Creativity—people think it hits you like lightning when a genius idea appears out of thin air.
So, when inspiration doesn’t strike, it can feel frustrating.
But is that really how creativity works?
Eddie Shleyner, Founder of VeryGoodCopy, says NO!
A better word for creativity is connectivity. Because creativity is kind of an empty word. It doesn't tell you anything about the creative process. Connectivity is a better way to think about it because it tells you exactly have to do—to put things together. Anyone can be creative when you can put disparate things together.You don’t have to be an Einstein, Van Gogh, or Beethoven to be a creative genius.
There is no such thing as a “creative gene.” Creativity is a muscle that you have to work out.
And today, Eddie shares five tips and exercises to help you work out your creativity muscle and develop marketing ideas that stand out.
In this Marketing Powerups episode, you’ll learn:
- How to come up with better creative ideas on a deadline.
- Why being creative does NOT mean being original.
- How to connect the dots to create something new.
- Why it’s important to work on multiple projects at once.
🏆 Free powerups cheatsheet
Download a free powerups cheatsheet that you can fill in and apply Eddie's creativity tips to your marketing right away: https://marketingpowerups.com/014
🎖 Sponsored powerup
Thank you to the sponsor who keeps the Marketing Powerups show free for all of you!
This episode is brought to you by 42/Agency.
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If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
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🎉 About Eddie Shleyner
Eddie Shleyner is the founder of VeryGoodCopy and former Copy Chief at G2.com, where he owned copywriting and worked with a world-class team of marketers for ~3 years. Eddie was named “Marketing MVP of the Year” shortly before G2 announced its Series D funding at a $1.1 billion valuation. In 2022, VGC won HackerNoon’s “Email Newsletter of the Year” award. A few weeks later, Eddie was voted a LinkedIn “Top Voice” in Marketing & Advertising.
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