Guest Kyle Parrish, GM & VP at Mixmax, discusses capacity planning, consequences of over-hiring, and aggressive targets in sales leadership. Emphasizes importance of mentorship, learning from failures, and aligning incentives for desired outcomes in sales.
Transitioning to VP role requires mentorship & leadership strategies, Kyle Parrish.
Outbound success hinged on SDR growth based on deal size consideration at MixMax.
Comp plans should align with desired outcomes and incentivize behaviors, as seen at MixMax.
Deep dives
Challenges for Sales Executives
Sales executives, particularly new VPs, often face challenges due to the lack of specific training on how to navigate their roles. Transitioning from coaching individual reps to coaching managers managing teams can be demanding, emphasizing the need for mentorship and modeling successful leadership strategies.
Journey of Kyle Parrish
Kyle Parrish, the GM and VP of Revenue at MixMax, shares his career journey from working at Google to holding VP of Sales positions at Showpad and TripActions. Now, focusing on revenue at MixMax, he discusses lessons learned and improvements made over various leadership roles.
Capacity Planning Insights
In building an outbound business at MixMax, the team initially lacked an outbound SDR team. Recognizing the need for outbound growth, factors like average deal size were considered to ensure SDRs could pay for themselves and contribute significantly to pipeline generation.
Effective Compensation Planning
A successful compensation plan should be simple, offering immediate rewards, and align with incentivized behaviors. MixMax incentivized net new business over expansions, highlighting the importance of keeping comp plans straightforward and directly tied to desired outcomes.
Continuous Learning and Mentorship
Continuous exercise as a form of mental wellness, coupled with ongoing learning from sales literature, have been vital habits for personal and professional development for Kyle. Actively engaging with sales content from reputed authors like Jeb Blount and Anthony Iannarino has enriched his leadership skills.
In this episode, Jason talks with Kyle Parrish, GM & VP of Revenue at Mixmax, about Kyle’s journey to becoming a leader including the struggles and triumphs. Kyle also shares some interesting takes on capacity planning, the consequences of over-hiring and how to avoid it, and the effects of setting a target that is too aggressive.
Check out the show notes, more free content, and get coaching at https://outboundsquad.com
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