Ant Keogh, Chief Creative Officer of The Monkeys, discusses creativity, humility, and Catholic guilt in the creative industry. Topics include career choices, industry dynamics in Melbourne vs. Sydney, unaired jingle campaigns, and balancing personal projects with professional creativity.
Learning valuable lessons in creative leadership from James McGra.
Emphasizing the importance of loyalty and longevity in client relationships in the Melbourne advertising industry.
Deep dives
Ant-Kio's Creative Journey and Learnings from James McGra
Ant-Kio, the inaugural host of the Creative Relay, reflects on his career journey, highlighting his time with James McGra as a significant learning experience. Ant credits James for teaching him valuable lessons in creative leadership and management over their 18 years of collaboration, emphasizing how James' natural management abilities contrasted with Ant's creative mindset, shaping his own managerial growth.
Loyalty and Professional Culture in Advertising Industry
Ant-Kio discusses the importance of loyalty in the Melbourne advertising industry, noting a sense of collegial friendliness and potential less competitiveness compared to Sydney. He reflects on the longevity of client relationships, citing examples like breweries and major brands, attributing the loyalty to the unique dynamics of the Melbourne advertising landscape.
Reflections on Career Longevity and Industry Trends
Ant-Kio delves into the evolving nature of career longevity and industry dynamics in advertising. He reflects on the transient nature of the industry, contrasting the stability of his own career path within media for over two decades. Ant shares insights on the changing job market norms and the value of staying committed to a specific industry domain.
Appreciating Humility and Balancing Ego in Creativity
In a candid discussion, Ant-Kio shares insights on maintaining humility and managing ego in the creative field. He acknowledges the necessity of a healthy ego for creative pursuits, balanced with a focus on treating others with respect and kindness. Ant reflects on the impact of personal demeanor on professional relationships and the significance of ethical conduct in creative leadership.
Host Paul Dunne fires the starter's gun with a chat to Ant Keogh - creative powerhouse and Chief Creative Officer of The Monkeys Melbourne. Creativity, humility and Catholic guilt all rate a mention as Australia's most lauded ideas guy reflects on his career so far.