Joining me on the show today is Hilary Quartner, co-founder of Hilma.
Hilma launched January 2020 by 3 remarkable women; Hilary Quartner, Nina Mullen and Lily Galef, and makes natural alternatives to your medicine cabinet staples that are backed by scientific research. They offer clean label and clinically researched herbal-based alternatives for upset stomach relief, head tension and allergy and immune support.
In this episode we cover how they approached formulation, a really interesting marketing campaign they used during launch to get the word out there and what made them attractive to Forerunner Ventures when they got to pitch.
LINKS WE MENTION:
Hilma’s Instagram
Hilary’s Instagram
FSC’s Instagram
STARTUPCLUB20
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Hosted on Acast. See acast.com/privacy for more information.
Female Startup Club