How to Win podcast with Peep Laja
Focus-fueled growth with Seamless.AI's Brandon Bornancin
Summary:
This week on How to Win: Brandon Bornancin, founder and CEO of Seamless.AI, a platform focused on sales, lead generation, and prospecting via an advanced search engine. Launched in 2018, Seamless.AI grew out of a list-building agency called Seamless Contacts founded three years earlier. Seamless.AI recently completed a nearly $100M funding round, and in under four years has earned a billion dollar valuation. In this episode, we take a look at Seamless' decision to stay focused on their core product, the outbound sales strategy that has allowed them such rapid growth, and the upside of entering a big category with a lot of competition. I weigh in with the model I used to grow a SaaS company from an agency, winning through relentless focus, and the importance of thought leadership in today's marketing strategies.
Key Points:
- Seamless.AI's early days as a list building agency (01:13)
- I weigh in on the benefits of starting a SaaS company by offering a manual service, and the model I've used to grow from there (03:34)
- Brandon describes the competitive landscape Seamless entered into, and why they weren't afraid to compete in a big category (08:15)
- I share my thoughts on the advantages of tapping into pre-existing demand, with a quote from Drift's David Cancel (10:14)
- Brandon explains how staying focused led to early success for Seamless (11:56)
- My advice on winning through relentless focus, with a quote from Qualtrics' Ryan Smith (14:04)
- Brandon takes us through Seamless' main competitive advantage (15:47)
- How a robust content marketing strategy has been key to Seamless' success (19:22)
- My thoughts on creating demand and awareness through thought leadership (20:50)
- Brandon unpacks Seamless.AI's targeted outbound sales strategy (21:33)
- Wrap up (27:45)
Mentioned:
Category creation and product-led differentiation with Drift's David Cancel
My Links:
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