

Windward's Marc Chalfin and Jay Upadhyay describes the overhaul and new vision at Groupon $GRPN
Feb 13, 2025
Marc Chalfin, CIO and founder of Windward Management, and Jay Upadhyay, senior research analyst, dive into the exciting overhaul of Groupon. They discuss how Groupon is shifting from a daily deal platform to a sustainable lead generation tool for local businesses. Key topics include the company's strategic restructuring, the technological upgrades aimed at enhancing user engagement, and the importance of addressing inventory challenges. Throughout their analysis, they uncover what the market might be missing about Groupon's promising turnaround potential.
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Groupon's Business Model
- Groupon is a lead generation tool for local businesses, offering discounts to attract customers.
- It earns revenue by taking a cut, around one-third, of the discounted price.
Groupon's Overhaul
- Groupon underwent a significant overhaul with a new management team led by Dushan Sankful.
- This team has a history of turning around e-commerce businesses.
COVID's Perverse Impact
- The COVID-19 pandemic and subsequent stimulus created a perverse situation for Groupon.
- Stimulus-rich customers faced limited service availability due to worker shortages, reducing the need for discounts.