Squawk on the Street Cramer’s Morning Take: Costco 1/9/26
Jan 9, 2026
Cramer reveals his top pick in retail, highlighting Costco's impressive member cash returns that could boost renewals. He discusses the strong December sales and the compelling narrative behind them. Investor attention is focused on a potential Supreme Court decision about tariffs, which could impact the market dramatically. Cramer believes Costco is positioned like a coiled spring, ready to spring into action with its growing online signups. Get ready for some retail insights that could shape your investing strategy!
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Use Renewal Rate As A Trading Trigger
- Do watch Costco's membership renewal rate as the catalytic metric for the stock.
- Treat improving renewal numbers as a trigger for re-evaluating your position aggressively.
Online Signups, Not Store Traffic, Matter
- Cramer highlights online signups and December monthly sales as key drivers rather than in-store traffic.
- He believes narrative and story-telling around the company are currently weak, which mutes enthusiasm.
Costco Is A 'Coiled Spring' For Gains
- Jim Cramer names Costco his favorite retail stock right now due to membership actions and renewal potential.
- He calls the name a "coiled spring" that could surge once renewal metrics improve.