Creating Your Encore Career 146: Why You Need A Platform and Products in An Encore Career
If you’re coming out of a corporate career, you may have a good-sized portfolio. However, now that you want to begin your Encore Career, what’s next? Will your portfolio let you live the life you want for the next 30-plus years?
If I had to guess, I’d say that your current goals include earning, learning, and leaving a legacy. You likely want the freedom to work when you want, where you want, and on the things that you love. This is more than possible. People in the second half of life are essential to the full functioning of our economy. The key is you can’t just rely on your portfolio–you need a platform and you need products.
In this episode, I explain why you need a platform and products in an Encore Career. These are two of the eight steps in Mike Kim’s blueprint to building a profitable personal brand. Tune in to learn what they are, why they’re important, and how to start building them.
We'll dive deeper into these concepts:
- What a platform is.
- How to build a platform.
- How to create a social media platform.
- Best practices for writing your bio.
- How to determine your primary voice.
- How to decide who your product will help.
- How to test a product idea.
- Different product examples.
- Why you should never give your time away for free.
Now, for some action steps:
- Get You Are The Brand by Mike Kim
- Download the free worksheet: Three Steps You Need for a More Productive Workday
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I thank you so much for being here and I’ll see ya next time on Creating Your Encore Career.
— Lynn
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com