Finding success with a QR code app after selling his previous indie business - Ramy Khuffash
May 31, 2024
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Founder of Hovercode, Ramy Khuffash discusses selling Page Flows, starting Hovercode, and the perfect indie business. Topics include finding new business ideas, growth for Hovercode, and working with a horizontal product. Also, insights on the challenges in the QR code industry and future plans.
Transitioning from PageFlows to Hovercode after selling the former due to boredom and potential valuation inquiries.
Challenges in differentiating Hovercode in a saturated QR code market, requiring incremental improvements in features, pricing, and customer service.
Deep dives
Rami's Transition from PageFlows to Hovercode
Rami Kefash transitioned from owning PageFlows, a video library for product designers, to focusing on Hovercode, a QR code generator. After considering selling PageFlows due to boredom and valuation inquiries, Rami decided to explore new ventures. Despite initially skeptical about the QR code market, Rami's interest peaked when he observed the evolving complexity in QR code marketing strategies, leading him to develop Hovercode as a potential solution among his other projects.
Hovercode's Development and Differentiation
Hovercode's creation stemmed from Rami's on how QR codes in marketing could advance beyond their simple usage. Following the launch of Hovercode along with other projects like memo.fm and feedback lane, Rami monitored search volume and keywords to gauge market interest. Differentiating Hovercode in a saturated market required incremental improvements to features, pricing strategies, and customer service to establish a competitive edge and resonate better with specific business needs.
Challenges and Future Prospects in the QR Code Industry
Navigating the QR code industry presented challenges due to intense competition, which required Rami to enhance Hovercode's unique value proposition continuously. Operating in a horizontal market posed challenges in understanding and reaching target customers effectively. Despite challenges with spam and security concerns in the QR code industry, Rami's agile approach as a solo creator enabled resilience and adaptability. Looking ahead, Rami remains focused on iterative product development and marketing experimentation to sustain Hovercode's growth.
Ramy Khuffash is the founder of Hovercode, a QR code generator he’s working on full time. Previously, Ramy founded Page Flows, a library of inspiration videos for product designers that he sold last November.
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