Retail Proof It’s Popular: Mitch of Cake

Cake creates specialty lubes and is out to make sex fun — this brand is a Mission 69 ally for sure, and there is even an on-pod surprise discount code offer. Mitch and Wyoh talk small condoms, how specialty lube fits into the list of FDA-approved items helps with social platforms, the silly hint of shame that still sticks with him, his experience as a sex-related startup finding investors, snug vs small and what “magnum” actually means, what it’s like to product test, how starting a specialty lube company has improved his own Sex Life, and the in-depth responses Cake got from their awesome community when they asked about panty fetishes (and how to tiptoe vs. dive in). Wyoh gushes over Cake’s helpful website info, loves how they have get-it-right instead of be-right thinking, and definitely thinks you should check out their guide to butt stuff. Mitch Orkis, Co-Founder & Chief Marketing Officer of Cake.

🔗 MITCH LINKS | hellocake.com / instagram / tiktok

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