Taking on Bit.ly bootstrapped - Tim Leland, T.LY

Tim Leland is the founder of T.LY, a link shortener with almost half a million users that he recently quit his job to pursue full time. Tim started out building chrome extensions, including a weather extension that grew to 200k users at it’s peak. He then capitalised on Google closing down their link URL shortener and tried to build his own competitor, which is where T.LY was born. Tim has gone for the high volume, low price option for his product, which often isn’t recommended as a good route for Indie Hackers, but Tim has made it work.

• 00:00 Intro
• 05:15 Building a portfolio of extensions
• 07:45 Starting T.LY
• 10:06 Being the low price option
• 11:49 Getting users for T.LY
• 12:51 Quitting his job
• 15:13 Reccos

Recommendations

• Book - Atomic Habits
• Podcast - My First Million
• Indie Hacker - Rob Walling

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