EP40 "Less Is Perfect" Lauren Willson

You know those times when something or someone keeps popping up in your life, and you can’t help but notice? Well one day my life was joyfully full of Lauren… the he loop kept getting smaller and smaller until suddenly we were (instagram) friends. Lauren’s a giver, and an alchemist of sorts. She created a magic potion with a cult following that I predict will be in everyone’s home in no time. Out of personal need she made her all purpose salve, a luscious and delicious potion meant to soothe everything from dry skin and burns, to brittle hair and an itchy scalp. I love this story, when a woman creates something special out of a personal need, which results in something so magical she needs to share it with her friends, and by giving it away the demand grows -  until she has to make it for the world.

And what’s the difference between a passion and a job? A dream and a business? I believe the second option in each situation is the applied version of the first. You see you can do anything, and you should do the things that are tugging at your heart. Sometimes that first idea is the seed that will bloom into its own magic, but you’ll never know what that will look like until you start...

ABOUT LAUREN Lauren is the founder of organic skincare line Lauren's All Purpose. Before founding her company, Lauren worked as a journalist, chef and artist and studied herbalism. She was in grad school at Columbia University for Nutrition when she decided to drop out and pursue her business full time. Lauren began making skincare products when she was cooking in Manhattan kitchens. She amassed various burns on her forearms and wanted an organic cream to heal the scars. Years later, she perfected her recipe into what is now Lauren's All Purpose Salve- often described as "magical." Listen to hear a little more about maker of this enchanting balm.

Website: laurensallpurpose.com Instagram: @laurensallpurpose

LAUREN’S NON-NEGOTIABLE Lauren will not skip out on a meditation- whether it's 3 minutes or an hour, the power of this practice has transformed her life.

AND A SPECIAL OFFER FOR OUR LISTENERS Use the code “LIVEJOURNAL” for 15% off product on her website (fyi her salve is a great gift for the holidays!)

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