In this episode of the SaaS Growth Podcast, host Carl interviews Rao Cherjala, founder of Xspeed Software and SaaSLogic.

Rao explains how SaaSLogic is designed to simplify billing and subscription management for SaaS businesses by offering flexible pricing models and seamless integration with financial systems like QuickBooks and NetSuite.

He discusses the complexities of subscription management, including upgrading, downgrading, and experimenting with pricing models. Rao also shares insights on the importance of cloud infrastructure, scalability, and compliance with regulations like GDPR.

The conversation covers the challenges of transitioning from a software services business to a SaaS product, and Rao emphasizes the value of a product-led growth (PLG) approach for SaaS startups.