Ian Birch is "former editorial director of Hearst UK and Emap. He began his magazine career in the late 1970s as a reporter for Melody Maker before moving to Smash Hits where he was assistant editor for three years. His first launch and editorship came in the late 1980s with Sky Magazine. At Hearst UK he was publisher of Company, Esquire and Harper's Bazaar. Prior to working at Hearst, Birch was chief content officer at TV Guide in New York for four years; and before this he was editorial director at Emap for more than 10 years, where he helped to launch Red, Closer, [and] Grazia."

His book Uncovered: Revolutionary Magazine Covers: The inside stories told by the people who made them kicks off with covers from the late 1950s, about as far back as you can go [ if you want to interview the people who both created the covers and are still alive to talk about it], and brings us up to 2017; you know, when big-run print magazines died.