How I Built My Small Business Ru Hill - The Rise of SURF SIMPLY RESORT in Costa Rica
Ru Hill is the founder of Surf Simply, a globally renowned boutique coaching resort in Costa Rica that has transformed the way people learn to surf. Unlike traditional surf schools, Surf Simply takes a science-based, technique-driven approach, breaking down the complexities of surfing into teachable, measurable skills. This method has attracted everyone from complete beginners to seasoned surfers looking to refine their craft.
Beyond the waves, Ru is a deep thinker on business, leadership, and intentional growth. His grassroots journey—from coaching out of the back of a car to running a world-class surf resort—offers invaluable lessons on entrepreneurship, scaling with purpose, and building a high-performing team without sacrificing company culture.
His resort has been featured more than once in the New York Times and if you want to check out what you’re missing, just watch any of the inspiring weekly videos you can find on the Surf Simply You Tube channel.
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