The Secrets to Success in Producing, With Marc Platt of ‘Wicked’
Feb 1, 2025
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In this engaging discussion, Marc Platt, a celebrated producer behind hits like 'Wicked' and 'Legally Blonde,' opens up about the journey of adapting 'Wicked' into a film. He shares why the acclaimed musical took so long to hit the big screen and reveals the intricacies of being the sole credited producer on a Best Picture-nominated film. Platt also emphasizes the power of effective marketing campaigns, the challenges of producer recognition, and the essential elements of delivering a captivating pitch.
Marc Platt's successful transition from Broadway to film with 'Wicked' showcases the importance of patience and strategic planning in producing.
The ongoing debate around producer credits highlights the need for transparency and fairness in recognizing contributions within the film industry.
Deep dives
Introduction of Ringer Movies
The launch of Ringer Movies marks an expansion of The Ringer's movie coverage, now available on YouTube. This new channel includes full episodes of shows like The Big Picture and The Rewatchables, along with live episodes and in-depth explorations of movie history. It offers fans engaging content featuring beloved Ringer personalities, enhancing the movie-watching experience for audiences. Notably, this initiative allows for fresh formats and interactions, such as entertaining impersonations like Chris Ryan's Wayne Jenkins on camera.
Mark Platt's Long Journey with Wicked
Mark Platt's journey with the film adaptation of Wicked has spanned over three decades, showcasing his dedication to the project. Initially, he was involved with the Broadway adaptation, which became an instant hit, grossing billions over the years. He took his time before transitioning the story to film, citing the need to build on its stage success and retain audience interest. Finally, after careful planning and creative direction, the project has gained momentum with the film's release, which has already grossed over $700 million worldwide.
Producer Credit Controversies
The complexities surrounding producer credits in Hollywood have become a hot topic, particularly highlighted during the Oscar nominations period. The Producers Guild of America (PGA) has introduced a mark to determine which producers are credited, as seen with Wicked, where Platt stands as the sole credited producer. This approach aims to clarify contributions amidst ongoing controversies over credit grabbing in the industry. The nuanced debate focuses on the fairness and transparency of this system as it influences recognition at prestigious award ceremonies.
Challenges for Career Producers
The landscape for career producers is evolving, particularly with the growing preference among studios for working directly with creative talent. Platt identifies a trend where seasoned producers are undervalued, causing concern for the next generation looking to break into the industry. He emphasizes the importance of producers in navigating the complexities of filmmaking and how they bring value to projects beyond the creative aspects. Discussions are ongoing about establishing protections and fair compensation for these crucial contributors to film development.
Matt is joined by ‘Wicked’ producer Marc Platt to discuss how the smash hit musical adaptation got made and why it took so long despite the stage play's successful multi-decade run. They also discuss why 'Wicked' is the only Best Picture–nominated film with only one credited producer, Platt. They also talk about why the ‘Wicked’ marketing campaign was such a success, tough choices he has had to make in his career, and the secret to a great pitch (02:09). Later, Matt makes a prediction about the recent social media controversy surrounding ‘Emilia Pérez’ star Karla Sofía Gascón (27:39).
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