The Town with Matthew Belloni The Secrets to Success in Producing, With Marc Platt of ‘Wicked’
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Feb 1, 2025 
In this engaging discussion, Marc Platt, a celebrated producer behind hits like 'Wicked' and 'Legally Blonde,' opens up about the journey of adapting 'Wicked' into a film. He shares why the acclaimed musical took so long to hit the big screen and reveals the intricacies of being the sole credited producer on a Best Picture-nominated film. Platt also emphasizes the power of effective marketing campaigns, the challenges of producer recognition, and the essential elements of delivering a captivating pitch.
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Wicked's Journey
- Marc Platt, initially a Universal executive, acquired the book rights to Wicked.
- He transitioned to producing and adapted it for Broadway in 2003.
Delayed Adaptation
- Universal was eager to adapt Wicked into a film early on.
- Platt delayed the adaptation to grow the stage show's audience and global reach.
Disney's Oz Obsession
- Disney's interest in Oz-related projects stems from the enduring appeal of The Wonderful Wizard of Oz.
- It's a classic American fairy tale in the public domain.
