Josh Kotler | How to Turn Your MSP into a Scalable, Sellable Machine

Oct 28, 2025

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Join Brian Doyle on the MSP Business School podcast as he delves into the essential strategies for MSPs aiming for a successful business exit. Brian is joined by expert guest Josh Kotler from Canyon Point, who shares insights into the world of mergers and acquisitions (M&A) and offers invaluable advice for MSPs contemplating their exit strategies. This episode will guide you through the stages and steps necessary to enhance your exit and achieve the most rewarding outcome.

Kotler emphasizes the importance of reaching a $4-10 million revenue mark for MSPs. He explains that this growth is essential for significant enterprise value creation, which is crucial for attracting higher multiples at the time of sale. Through his experience, Kotler also provides a glimpse into how MSPs can transform from owner-centric operations to scalable businesses. Listeners will gain insights into how to optimize financial management, improve operational efficiencies, and leverage peer networks to thrive and prepare for future transitions.

Key Takeaways:

Importance of Scaling: Kotler advises that MSPs should aim to reach at least $4 million in revenue to ensure a meaningful and profitable exit.
Role of the Owner: Reducing the owner's involvement in daily operations increases business independence, enhancing the overall value during a sale.
Building Financial Health: Maintaining robust financials and proper KPI tracking is crucial for demonstrating business maturity to potential buyers.
Seek Guidance: Joining peer groups or consulting with experienced professionals can provide the insights needed for successful business evolution.
Intentional Planning: It's vital for MSP owners to be proactive, starting their exit planning well in advance to optimize opportunities for successful transactions.

Guest Name: Josh Kotler

LinkedIn page: https://www.linkedin.com/in/joshkotler/

Company: Canyon Point Technologies

Website: https://canyonpoint.com/

Show Website: https://mspbusinessschool.com/

Host Brian Doyle: https://www.linkedin.com/in/briandoylevciotoolbox/

Sponsor vCIOToolbox: https://vciotoolbox.com