Understanding and Creating Sustainable Thought Leadership| Christopher Fox | 453

Our world is filled with a massive amount of content that demands attention. How do you package your thought leadership in a way that is worthy of your audience's time? In order to explore ways to create sustainable thought leadership I've invited Christopher Fox to join me. Chris is the founder and managing partner of Syncresis, which focuses on thought leadership for financial innovators: banks, financial service providers, and fintechs. A lot of brilliant ideas die on the shelf because no one heard them. Chris helps us understand what it takes to get your ideas heard and have the audience embrace them. His method of creating a Content Hive involves using all the mediums available to reach the several audiences and deliver various facets of your thought leadership to them in meaningful ways that actually change perceptions. While some might think this means blasting your thought leadership out to as many people as possible Chris explains why drilling down to the specific person and position that can have the largest influence on your business can be more effective. Thought leadership created with those people in mind can always be expanded on later for a larger audience relatively inexpensively. As individuals we have a limited amount of attention we can give to the glut of content and information that is thrown at us each day. Chris shares why thought leaders have an ethical responsibility to deliver content that creates a higher value for their audience. He also warns that if you put out content that wastes their time it poisons the soil and makes planting the next idea that much harder. Three Key Takeaways: * Thought Leadership is not about mass scale; it's about getting insights into the hands of decision-makers who are receptive to it. * When creating thought leadership, don't think of your audience in broad terms. Try to identify the people it can influence most, who have the most influence on moving your ideas forward. * Working with a thought leadership partner allows them to ask the hard questions, and force your content to become sharper and more focused on the right audience.