How to Craft Cold Outreach That Actually Works

Feb 18, 2025

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You have to reach out to someone— and they're a big deal. Maybe they run a huge company and would be a life-changing client for your business, or maybe it's the recruiter at a job you really want. Whoever they are, they're important, and you want to get their attention. How should you do it? Today, Jason calls the perfect person to answer this question: Jenny Wood, author of the upcoming book Wild Courage and former Google executive. Jenny has sent cold outreach to some of the biggest celebrities ever (think Oprah, Tina Fey, Michelle Obama). Today, she shares the strategies she uses to stand out and build new relationships.

Pre-order Jenny's upcoming book Wild Courage here!

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