Today’s guest is a first-time SaaS marketing executive who’s building a legacy and reputation for building brand and demand at impressive startups.

Meet Mark Huber, VP of Marketing at UserEvidence. He’s had an impressive career journey from self-teaching to becoming a VP in B2B tech. He’s known for his dynamic and impactful marketing strategies and for maintaining an aspirational work-life balance. Mark’s story is one of relentless dedication, adaptability, and the courage to balance creative passions with executive responsibilities. But he’s not done—he’s had his sights set on becoming a CMO, and he knows how he’s going to get there.

In this episode, we also dive into the nuances of decoupling self-worth from work, handling the pressure of hitting targets, and the importance of work-life balance. Here are a few of my favorite insights from Mark:

Why it’s important to detach happiness from metrics and stay even-keeled for your own self-worth
Why honesty and accountability are the two most important characteristics of any strong marketing or sales team
The importance of work ethic, trustworthiness, and genuineness when it comes to interviews and climbing the career ladder
And Mark’s tips for seeking roles and work environments where you can find joy

Jump into the conversation:

(02:39) The Journey to Becoming a VP

(34:01) Balancing Passion and Career

(35:41) Work-Life Balance Culture

(48:37) Confidence and Self-Belief

(59:30) Analyzing Failures and Learning

⬛ Follow Mark on LinkedIn https://www.linkedin.com/in/markehuber/
⚫ Check out JB Sales https://bit.ly/4b6Jbeh

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Craig Richardville, SVP & CIO, Carolinas HealthCare System, Chapter 2