A good packaging designer will create a beautiful design, a great one will design an experience that includes how materials can make you feel. We speak to Annette Clayton with Fedrigoni paper from Verona Italy where you'll learn what makes a paper luxury and how brands can use paper to brand themselves without graphics.
This is episode 1 of the Package Design Unboxd, Paper Trade Show.
Watch the full video on our LinkedIn page
Connect with Annette on LinkedIn
Follow and support our sponsor IDP Direct
Connect with me, Evelio Mattos on LinkedIn
