Personal IPO How to Build a $10M+ Business With No Funding | Jesse Pujji
Sep 30, 2025
Jesse Pujji, founder of Ampush and Gateway X, shares his journey of bootstrapping tech-enabled businesses to multi-million dollar successes. He discusses leveraging early Facebook ad strategies and building robust talent pipelines to drive growth. Jesse emphasizes the value of organic audience building, sharing insights on his viral multi-million-dollar tweet and the mutual intro playbook for networking. He also reflects on his upbringing's influence on his management style, advocating for a trust-based approach and niche specialization in business.
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From Hustle To Rapid Scale
- Ampush started as hustling performance marketing and pivoted after Facebook's self-serve ads dramatically improved margins.
- Within 14 months the business grew from ~$100K to $2M revenue and became highly profitable.
Treat Services Like Product
- Jesse treated Ampush as a tech startup, spending as much on engineering as on sales.
- That product-first posture let them pivot into a tech-enabled services model when Facebook dominated.
Recruit Like A Top Consultancy
- Hire like elite consultancies: recruit top school talent and replicate intensive interview and onboarding rituals.
- Build a repeatable recruiting product to create a flywheel of alumni and referrals.