In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak welcome Giselle Mota (ADP) to talk about product inclusion and product equity. With product inclusion, users feel seen and feel that their needs are met. This is why inclusion is an important aspect PMs must have and learn and how they can incorporate this in their products.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

00:00 Intro
06:15 Definition of inclusion
09:54 Making the business case
11:47 Educate to ensure product inclusion
15:21 Product inclusion is not just in the language but also data that’s used
19:20 How to test inclusivity
22:38 Product management is an iterative process
27:36 Book recommendations
29:23 Is there anything unique about product inclusion and equity?
31:52 Mainstream user vs. extreme user
33:55 Factors that are accelerating inclusivity
36:38 Improving AI voice
39:08 Roles dedicated to product inclusion and product equity
47:21 Advice for product managers to be more equitable and inclusive
50:11 Final thoughts

59: Driving Product Inclusion