The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut! 188: How to get first meetings using VC programs, CISO networks, resellers & sales networks
Send me a text (I will personally respond)
“Brute forcing first meetings is just not working anymore.”
Every cybersecurity startup wants to get more first meetings with prospects, but with 3000+ vendors vying for the same attention, brute-forcing by sending more emails and making more cold calls won't work -- so here are four compelling resources to get out of this daunting dilemma.
Here's what I cover:
1. How to leverage VCs programs to get first meetings with ideal prospects
2. How to use CISO groups and how they charge for access
3. Why some resellers might help you and 2 tricks to getting traction with them
4. What tips to consider when hiring salespeople who can bring a Rolodex of contacts?
“What we really want to be doing is talking with prospects who are more likely to at least be open to our new approach.”
You might also like the following:
3 pipeline generation tips with Jason Prindle, the Senior Director of Global Sales Development at Big ID.
How to break into EMEA with Paul Ayers, CEO of Noetic Cyber
One action for you:
If you enjoy the podcast, please give a review by going to www.salesbluebird/r. It would mean a lot to me personally and it helps grow the podcast.
sJvl4prV8yZoNOcYPDwg
----------
If you are a sales leader, you are probably under pressure right now to use your headcount on quota-carrying positions BUT you intuitively know you need to invest in the team to help them succeed. Unstoppable.do gives you the capabilities of a world-class enablement team without having to use precious headcount AND with a pricing model that makes sense for startups. If this is intriguing, get in touch at andrew@unstoppable.do
Follow me on LinkedIn for regular posts about growing your cybersecurity startup
Want to grow your revenue faster? Check out my consulting and training
Need ideas about how to grow your pipeline? Sign up for my newsletter.